Design real Impact.
A strategic design studio for people building thoughtful brands. Here at Hai&Ikigai, we combine creative thinking with business-minded approach to pursue a simple goal: create brands that are clear in what they stand for, confident in how they appear, and capable of growing over time.
Choosing the right design studio often comes with a few important questions. We know that, beyond the work you see on our page, what truly matters is how our ideas are discussed, challenged, and solved together.
Questions we often hear during a first call?
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Every brand starts with a conversation.
Our work typically includes brand strategy, visual identity design, brand systems, packaging, digital design, and creative direction. Sometimes you arrive with a clear brief, sometimes with a messy notebook full of thoughts. Both are good starting points.
Our role is to bring structure to your thinking, and clarity to the design 💭✏️
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The honest answer: we’ll find out together 🪄
A good collaboration begins with a conversation about your goals, your challenges, and what you’re trying to build. If our thinking aligns and believe design can genuinely help move your brand forward, it’s probably a good fit.
And if not, we’ll say so 🤓 Magical work starts with the right chemistry 💫
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Both! At any moments of your journey 🪜
Each stage of your business need a different kind of design strategy and thinking. We just need to tackle the right challenges. No matter where you are on your business journey, our role is similar: to guide you in using design as a strategic tool for growth and success.
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2-3 working months – depending on the scale and the scope.
Good design needs time for thinking, discussion, and refinement. Not just making things look nice, but making sure they actually work. We’ll always be honest about what can realistically be done, without compromising the thinking behind it.
Fast is possible. Thoughtful is non-negotiable ☝🏼👀
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Mostly custom proposals, structured and sensible 🛎️
Every brand challenge is different, so our projects are usually tailored to the scope and goals of the work. That said, we keep things practical and transparent so you understand what you are investing in 👛
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Design itself is not the final goal 🤔
Its value shows in how clearly a brand communicates, how easily people understand it and how consistent the experience is across touchpoints. Good design may begin with visuals, but its real impact should be strategic and long-term 🌟
Client Works
Not so Early – Brunch & Dine
The luxury of not rushing
Souline – Mental Wellness and Counseling
Better, Together
Carpediem – Scented Candles
Language of Scents
Bonjour Café
Simple Pleasures
Bliss Gelato
Natually made, insanely good
Lotte World Aquarium
Magic of the Deep blue
Creative Ventures
Some ideas we design for clients. Others we build and run ourselves.
Alongside our client work, we operate our own creative ventures. Experiencing the challenges of launching and growing a brand allows us to understand the decisions business owners face every day. This perspective keeps our work grounded in a belief we see proven: good design is good business.
LaFuong – Authentic French Pastry
Brand Strategy Identity Packaging Design Social Media Campaign
Dentisan Lab – Aesthetic Dentistry
Brand Strategy Identity Packaging Design Social Media Campaign
Offering
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The thinking that gives a brand direction. To define the ideas that guide every design and communication decision that follows.
We do
→ Naming
→ Verbal Identity
→ Customer Journey
→ Brand Architecture
→ Portfolio Strategy -
Create globally competitive brand identities that foster meaningful relationships between brands and their customers.
We do
→ Logo & Symbol
→ Pictograms
→ Way-Findings
→ Brand Guidelines
→ Illustrations -
Standing out from the crowd. Packaging design is where your brand’s visual identity comes to life — it’s about translating your brand’s core and personality into a tangible form.
We do
→ Labels
→ Packaging Concept
→ Packaging Guideline
→ POSM
Trusted clients:
from big corporations to local businesses
