Transforming Business with the Power of Design

For us, design goes beyond aesthetics—it’s about crafting strategic solutions.
We help your organization to identify untapped business opportunities through a deep understanding of customer needs, develop innovative concepts, and position your brand to compete on a global scale.

Our Creative Services

Visual Identity

  • A well-designed identity captures the core of your brand, connects you with new audiences, and leaves a lasting impression.

    Across all touch-points, from digital interfaces to printed materials, we create globally competitive brand identities that foster meaningful relationships between brands and their customers.

    We do
    → Logo & Symbol
    → Pictograms
    → Way-Findings
    → Brand Guidelines

Strategy

  • Tomorrow’s winning strategies are built on a deep understanding of people’s everyday lives & values.

    Always begins with a thorough exploration of the customer perspective, our framework rooted in design thinking, that help you navigate market opportunities and create inspiring solutions that drive real impact to your business.

    We do
    → Naming
    → Tone of Voice
    → Customer Journey
    → Brand Architecture
    → Portfolio Strategy

Packaging

  • Packaging design is where your brand’s visual identity comes to life — it’s about translating your brand’s core and personality into a tangible form.

    By seamlessly integrating design with your brand’s essence, we help your products capture attention and truly differentiate themselves in a crowded marketplace.

    We do
    → Labels
    → Packaging Concept
    → Packaging Guideline

Campaign

  • Effective campaigns require a clear direction. We develop comprehensive campaign strategies that inspire and engage your audience across multiple platforms.

    Our creative approach ensures your message stands out from the clutter and sparks meaningful engagement.

    We do
    → Art/Creative Direction
    → Communication concepts
    → Brand Photography
    → Brand Films
    → Social Media

Merchandise

  • Merchandise is your brand on display. We create fun, eye-catching items that not only showcase your brand’s personality but also build loyalty and recognition.

    From stylish apparel to must-have accessories, we design merchandise that your audience will be excited to wear & share.

    We do
    → Uniform Design
    → Accessories
    → Lifestyle Products
    → Limited Edition & Collectibles

Illustration

  • Illustrations help your brand communicate in a way that words alone cannot, making your message not just seen, but felt.

    And because every brand has its own unique story to tell, we carefully match you with the right artistic talents who understand your vision and can bring it to life with authenticity and flair.

    We do
    → Brand Illustrations
    → Packaging Illustrations
    → Editorial Illustrations
    → Mascot Design

No matter where you are on your business journey,
we’re here to guide you in using design as a strategic tool for growth and success.

Start from Scratch:
Navigating New Waters

Are you ready to take control of your journey and set sail?

Every creative idea is a worthy investment if executed the right way from the beginning. From concept to reality, we will help you build a solid foundation for your brand’s growth journey.

We can help you with
→ Practical creativity
→ Optimized processes
→ Building strong brand foundation

Local thinks Global:
Conquering New Horizons

You’ve already made a mark in your customers’ mind and are looking for a boost to go further to stay in their heart?

With your quality products and services as a strong foundation, we’re confident in helping you shine even brighter in the marketplace.

Give it a try with
→ Innovative creativity
→ Global quality standards
→ Unlocking growth potential

Game Changers:
Redefining the Market

Are you a well-established business seeking a breakthrough with strategic, game-changing ideas?

If you want to change the game and connect with the next generation of customers, we’re here to help you uncover new potential and shape long-term strategies that set trends and drive impact.

Together, we can create
→ Strategic creativity
→ Pioneering future trends
→ Creating breakthroughs

Case Study coming soon

Diving into Wonder: A Vietnamese cultural twist for Lotte World Aquarium Hanoi

When you’re confident in your products and services, whether you’re just starting out, aiming for global reach, or redefining the market, Hai&Ikigai Design will be your partner in making it happen.

Don’t hesitate to reach out—we’re excited to take on all the challenge with you. ☺️