Cooplus

Enhancing the rural livelihood of ethnic minority people in Vietnam.

A social enterprise working to help disadvantaged minorities in rural Vietnam, Cooplus promotes sustainable agricultural practices and supports these communities with product retail. In helping them penetrate the highly- competitive urban market, we created a distinctive graphic identity that captures the farmers’ spirit of loving, connecting, and sharing.

Year
2018

Client
Good Neighborhood Korea

Services
→ Design Strategy
→ Brand Identity
→ Packaging Design

Creative Process

Purpose

Raise awareness of consumers about products from ethnic & minorities groups.

Delivering and introducing reliable and good agricultural products to customers.

Making social impact while assisting ethnic minority farmers’ economic and social growth.

Challenge

"We see so many chances in this market that benefit both us and the farmers, but we are also worry if this could work. Customers these days are very well-informed and bombarded with various choices of products. How could we differentiate ourselves from commercial goods?”

Opportunities

Vietnamese customers now are more conscious about their shopping choices. The hunt for local organic products is on the rise.

But what makes us different is that our products coming from ethnic & minorities groups, and we want to aware consumers of that.

We aim to introduce the culture of the ethnic and minority group to our consumers in the most straightforward way possible. By capturing the lively moments from their daily activities, we hope to deliver even the slightest part of these colorful cultures to our consumers.