Perlamuse
Reimagine jewelry:
A spark of individual
Perlamuse began as a jewelry brand in the neighborhood of Rittenhouse Square, Philadelphia back in 2019. To begin their new chapter in Vietnam, Perlamuse and Hai&Ikigai worked in close collaboration to reimagine their brand in a new market.
Perlamuse's main challenge is redefining jewelry norm in Vietnam by
→ Forming a new belief: Jewelry as Expression
→ Forming a new behavior: Using jewelry everyday.
Year
2020
Client
Perlamuse Jewelry
Services
→ Brand Identity
→ Packaging Design
→ Website Design
→ Storytelling
→ Social Media Content & Curation
Hai&Ikigai task is to create new brand from new logo and identity, packaging and design of all touchpoints to verbal narrative.
A proper guideline will help Perlamuse to develop and maintain a unified brand images, voice and establish the brand through communication efforts as: Joyful, optimistic, loving, bold, and confident.
Other works
