HipHub
Culture insights & identity:
A center of activities for
like-minded people
Our partnership with HipHub went beyond the typical coffee shop concept. Aimed to cultivate a unique lifestyle experience by providing a comfortable hub where "hipsters"—those with alternative tastes and interests—could indulge in a sense of freedom and enjoyment.
Collaborating with the Hiphub team, we crafted a service concept that exudes a natural and effortless ambiance that promoting for easy accessibility, while avoiding excessive constraints and overwhelming elements. This approach leaves room for HipHub to evolve with time as the place attracts more culturally diverse individuals come together.
Year
2022
Client
HipHub Café
Services
→ Service Concept
→ Naming
→ Brand Identity
→ Mascot
→ Brand Atmospheric
Creative Process
Our creative process is a collaborative journey in which we work closely with our clients to understand their vision and bring it to life.
The first step of this process was defining the brand's personality as one that embraces diversity, vibrancy, and fearlessly expresses individuality. To position the place not just as an ordinary coffee shop, but as a center of activities, we named it HipHub.
Oddly Ordinary
•
HipHub
•
Oddly Ordinary • HipHub •
Culture Insights
Visual Identity
Other Works
HipHub caters to these desires by curating a dynamic collection of services and experiences, ensuring that guests can immerse themselves in a world of creativity and innovation. Both the founders and the working team want to embody the "indie & hippy" culture, creating an atmosphere that is lively, joyful, and welcoming.
Visiting HipHub, one can find a diverse range of unique and unconventional activities, from flower shops and design gift shops to bookstores, providing customers with a plethora of creative and innovative options. The place serves as a gathering point where individuals can blend their unique personalities into a vibrant collective.
H&I focused on designing a custom typographic style that evoked the nostalgia of vintage computers while infusing a modern aesthetic vibe.
The handcrafted font, carefully recreated from the founders' own handwriting, added a unique and personal element to Hiphub's brand identity. The typographic style became the highlight of the brand, reflecting the human touch and individuality that Hiphub values.
To enhance the brand's youthful and engaging persona, H&I developed the Lucky Mascot, inspired by the fortunate four-leaf clover and crafted in black and white.
Each variant of the mascot represents a distinct personality. Lucky Black exuded a calm and composed spirit, embodying resilience in the face of challenges. On the other hand, Lucky White radiated a cheerful and friendly demeanor, promoting a vibrant and inclusive atmosphere.
The combination of all these elements opened up new possibilities for Hiphub to develop merchandise and furthermore enhance its brand recognition.
