LaFuong Pastry
Cultivating a premium experience for a pioneer D2C pastry shop in Hanoi
Lafuong Pastry is a premium celebration cake brand in Hanoi with French taste and quality. Founded to offer everyone a new definition of birthday cake: Celebration Cake is a representation of happiness when enjoying together. With the positioning "Making the finest cakes for all," Hai&Ikigai Design has joined forces with LaFuong Pastry to build the identity and all brand touch points starting in 2022.
Year
2022
Client
LaFuong Pastry
Services
→ Design Strategy
→ Brand Identity
→ Packaging Design
→ Website Design
→ Tone of Voice
→ Social Media Content & Curation
From our initial conversation with LaFuong , we understood their desire to offer customers not only a variety of high-quality pastries but also the pleasure of sharing cake with loved ones. We were greatly impressed by Chef Phuong and the other founding team member's dedication to the brand.
We designed the letter A in the LaFuong logo with a little yet delicately stylized element, drawing influence from the refinement of French culture.
Symbol Design
LaFuong's illustration style consists of careful yet airy, hand-drawn strokes reminiscent of those commonly found in vintage French magazines. Each illustration is intended to symbolize the values pursued by LaFuong, whether it is Chef's dedication, the ease of delivering cakes to customers, or the comforting times when everyone enjoy the cake together.
Illustrator: na.dee.daa
Entremet is a work of art in and of itself; therefore our role is to enhance its effortless beauty before being delivered to customers.
We created the packaging for LaFuong's products with a minimal aesthetic to reduce the need for excessive printing. In order to produce an appealing accent, the silver embossed logo is used on high-quality paper, combined with color labels that indicate the flavor of the cake.
Website Design
Other Works
