Hirsi Production
To be daring, to be unique
Hirsi is a Vietnam-based Production House that strives to provide clients with unique products that reflect the brand's individuality while keeping close to the audience and sustainable throughout time. In its distinctive production, Hirsi strives to provide solutions that are engaging, novel, and applicable to all brands' business activities.
In collaboration with Hai&Ikigai, Hirsi aims to develop a visual brand identity that reflects the Studio's expertise, trustworthiness, and revolutionary spirit.
Year
2022
Client
Hirsi Production House
Services
→ Design Strategy
→ Brand Identity
→ Packaging Design
→ Website Design
→ Tone of Voice
→ Social Media Content & Curation
"Hirsi" is the Finnish term for timber; it symbolizes natural resilience and variety in all its forms. Understanding this, we created a distinctive typographic logo for the brand that reflects its audacity and creativity.
Our adjustments in the typography contribute to the vibrant rhythm of the logo. A direct method to express the spirit of Hirsi's works, which are daring, sophisticated, and never devoid of twisted comedy.
Regarding their musical or audio preferences, Hirsi products have always retained a significant level of personality. We tailored the letter H in Hirsi's name to resemble the Sharp sign, which indicates "higher in pitch" on a musical staff. A symbol created to represent Hirsi's unorthodox approach to concept generation.
We have created a dynamic and flexible visual system to support Hirsi in exhibiting the brand across several platforms.
The identity's colors and symbols are influenced by cyberpunk and contemporary Vietnamese art, making a striking statement about Hirsi's future efforts.
Through the lively color scheme and accompanying eye-catching visual elements, Hirsi's uniqueness is effectively conveyed in the application of its brand identity.
Other Works
