Bonjour Café

Re-tailoring a F&B brand that stands for gracefulness, dedication with a touch of poetry

Bonjour is a café brand that warmly and hospitably greets everyone. Calm and considerate of all emotional states and tiny things, the Bonjour brand aspires to impart a positive yet delicate vitality to everybody with attention and consideration.

Utilizing the notion of "Simple Pleasures" - simple moments with good and refreshing experiences - Hai&Ikigai designed Bonjour's new identity with warm hues and natural components. This strategy helps the brand feel natural and comfortable while spreading the Bonjour team's positive spirit to everyone.

Year
2022

Client
Bonjour Cafe

Services
→ Brand Identity
→ Packaging Design
→ Photography
→ Social Media Content & Curation

Bonjour Café wishes to instill in its clients a sense of coziness and sophistication. Inspired by the spirit of the founders, Bonjour is attentive and devoted to the smallest details to bring joy to everyone.

The design approach conveys these themes with honesty and elegance by combining precise, attentive typefaces with images inspired by the distinctive space and Bonjour's products.