Raaw Café
New chapter for a cafe brand: systematic & distinctive.
Cafe Raaw mainly relied on its interior for recognition, while communication efforts were lacking consistency and hardly augmented its presence.
As competition grew and others began to copy Raaw’s interior touches, it became increasingly clear that the brand needed a revision to stay ahead of the game. The name also had to change due to restrictions in trademark protection. This major shift posed an extra layer of problems for the upcoming transition.
Year
2020
Client
Raaw Café
Services
→ Design Strategy
→ Brand Identity
→ Packaging Design
→ POSM
→ Social Media Content & Curation
We created a new identity for Café RAAW that is built upon its existing foundation. As if writing the next chapter of a book, we positioned RAAW as a new, extended version of its original self. The brand now embarks on a new journey, embraces a new look, and brings together new people.
