Lepoint DE. Concept
Presenting a new authentic version of a dynamic interior design studio filled with young creative minds
Lepoint DE. Concept is a creative interior design studio based in Hanoi, Vietnam. Their designs focus on a minimalist, elegant style while maintaining a distinct personal touch. By placing the customer at the center, Lepoint DE. Concept is always ready to listen, understand each client's mindset, and emphasize emotional connection in every project.
Lepoint came to Hai&Ikigai with the goal of refreshing their brand to reflect a more mature and sustainable direction, while still preserving the core values that define them. With this in mind, Hai&Ikigai embraced the challenge by developing a vibrant and professional identity system, one that not only enhances Lepoint’s brand image but also stays true to its essence, ensuring a seamless balance between innovation and authenticity.
Year
2024
Client
Lepoint DE. Concept
Services
→ Brand Identity
→ Social Media Curation
As a youthful team with a passion for art based in Hanoi, Lepoint De.Concept aims to create limitless creative interior design projects. The name LePoint symbolizes a starting point, a unique touch, and a distinctive highlight – this is also the creative philosophy the Studio consistently demonstrates in each of its projects.
Hai&Ikigai worked with Lepoint to answer questions about the unique and distinctive marks the team brings. The biggest challenge of the project was to create an identity that fully embodies the team's talent, boldness, and creativity. It needed to ensure that clients could immediately sense the difference and credibility that Lepoint De.Concept represents from the very first glance.
Challenges
With the belief that "a Design Studio should not only solve client problems but also have a distinct brand identity," Lepoint set out on a journey of self-discovery. They partnered with H&I Design to explore and define their unique essence, aiming to craft a brand identity that not only reflects their bold, innovative spirit but also sets them apart in the competitive creative market.
H&I Design Studio has approached this challenge by developing a comprehensive and thoughtful identity system, drawing on the valuable insights gathered from multiple workshops with the Lepoint team to explore and affirm their distinctive brand identity and core values.
Solutions
H&I Design Studio has approached this challenge by developing a comprehensive and deeply considered identity system, drawing on the valuable insights gathered from collaborative workshops with the Lepoint team to explore and affirm their unique brand identity and creative vision.
Big idea
The identity system not only helps Lepoint grow professionally and systematically, but also makes it easier for clients to access their design services. It enables Lepoint De.Concept to stand out in the creative market – where they are also a creative practice.
Other Works
The identity system not only needed to adapt flexibly to various interior design concepts, but also to enhance the prominence of Lepoint De.Concept's products. It is designed to be easily applicable, highly versatile, and allows the in-house design team to confidently implement and develop it in a sustainable manner.
The identity system not only needed to adapt flexibly to various interior design concepts, but also to enhance the prominence of Lepoint De.Concept's products. It is designed to be easily applicable, highly versatile, and allows the in-house design team to confidently implement and develop it in a sustainable manner.
